Glowvera Skin’s #HaltTheUVRays Originally Produced Rap Videos – 500K+ Reach & 560K+ Video Plays
About the Brand
Glowvera Skin is a modern skincare brand focused on advanced sun protection and skin wellness through scientifically formulated products designed for everyday use. The brand blends innovation with dermatological expertise to create high-performance sunscreens that protect, nourish, and strengthen the skin barrier.
Glowvera Skin offers two advanced sun protection solutions including Hydrating SPF 50 and Ultra Matte SPF 90, suitable for all skin types and daily wear.
The brand operates on three core pillars:
Ultimate Protection – High SPF formulations that defend against harmful UVA and UVB rays
Skin Health – Hydrating and nourishing ingredients for long-term skin wellness
Education & Awareness – Encouraging smart sun care habits through engaging content
Objective
• Raise awareness about the importance of daily sunscreen use
• Educate audiences by breaking common sun care myths
• Engage users through relatable, entertaining content
• Inspire consistent sunscreen habits
Core Insight & Strategy
Many consumers still believe sunscreen is only required during summer or only meant for women. This misconception leads to poor daily sun protection habits across seasons and genders.
The strategy focused on challenging these beliefs using creative, relatable storytelling that made sun protection feel relevant, simple, and essential for everyone.
Creative Approach
Rap-based videos were used to debunk sunscreen myths in a fun and memorable way.
Everyday sun exposure scenarios were highlighted to show why protection is necessary beyond beach days.
Strong calls to action encouraged audience participation and message sharing.
Bright visuals, energetic pacing, and catchy messaging made the content highly shareable across social platforms.
Delivery Overview
A two-part video campaign was developed covering myth-busting themes and real-life sunscreen usage moments.
The execution included concept development, scripting, storyboarding, casting, filming, editing, and full social media rollout across Instagram and Facebook using reels, stories, and posts.
Clear and consistent messaging emphasized year-round sun protection for all.
Campaign Impact
• Over 500,000+ people reached across platforms
• 1,000+ audience engagements including likes, shares, and comments
• 560,000+ video plays showcasing strong viewer interest