Case Study: Pernia’s Pop-Up Shop – Multi-Designer Ethnic & Occasion Wear Platform
Client Overview
Company Name
Pernia’s Pop-Up Shop
Visit Website
Industry
Mumbai-based luxury fashion house
Project Duration
6 Month
Services Delivered
Complete digital marketing plan
Client Objective
- Establish a marketplace for premium Indian designer wear online
- Build global reach, especially for international bridal & wedding markets
- Expand omnichannel presence with offline showrooms
Challenges
- Customer Experience Variability
- Online Trust & Retention
- Brand Promise vs. Execution
Our Strategy
1. Website & Product Experience
- Curated designer collections prominently featured
- High-quality product imagery
- Clear category structure
2. Omnichannel Presence
- Offline Pop-Up Studio stores in Mumbai and Bengaluru, blending online catalogue
- Touchscreen kiosks in stores bridge offline discovery and online inventory
3. Customer Support Framework
- Personalized customer service with WhatsApp support, order tracking, and styling assistance
- Focus on communication for international shipments — tariff clarity, processing timelines, etc.
4. Content & Engagement
- Style guides, fashion tips, and “how-to” videos integrated into site storytelling
- Newsletter and designer features build community engagement and keep shoppers returning
Results