50X Scale in 12 Months | Froza Bliss Desserts
About the Brand
Discover Froza Bliss, where wellness meets indulgence in thoughtfully crafted frozen desserts. The brand creates low-sugar, mindful treats that deliver rich flavors without compromising on health. Perfect for guilt-free snacking and on-the-go enjoyment, every scoop reflects Froza Bliss’s commitment to conscious eating and premium taste.
Objective
Increase Sales
Category
FMCG
Ingredients
Performance Marketing
Case Study Subject
Performance Marketing
Delivery Overview
We executed a high-impact performance marketing strategy focused on scaling revenue while improving profitability:
Creative Varianting
Using deep customer insights, we identified key decision drivers — Health, Taste, and Indulgence. Multiple creative formats were produced around these themes and continuously optimized to identify top-performing ad assets.
Communication Strategy
Messaging strongly highlighted “low sugar” and “fewer calories” to attract younger, health-conscious consumers. Ads were tailored around product assortments to encourage trial of multiple flavors.
AOV Growth Through Smart Offers
To improve ROAS, increasing Average Order Value was critical. Bulk-friendly offers such as “20% off above ₹1500” and “Buy 3 Get 1 Free” were introduced to drive larger cart sizes.
Audience Segmentation & Personalization
Campaigns were scaled by breaking audiences into 8–10 focused ad groups based on interests, behaviors, and purchase intent. Personalized creatives were served to each segment to boost conversion rates.
Impact
• Media spend scaled from approximately ₹30K/month to over ₹15 Lakhs/month
• ROAS improved from 1X to 4X within 12 months
• Average Order Value increased from ₹480 to ₹1,000+ in the same period